Mcdonald’S Slogan In 2022 (History, Meanings + More)
Slogans play an important part in marketing any business. But fast-food outlets need to come up with a memorable slogan that will appeal to all customers.
McDonald’s’ slogan is “I’m Lovein’ It”, and it has been this slogan since 2003, when McDonald’s was trying to improve their image and boost sales. McDonald’s’s’s’s current slogan remains the most popular in McDonald’s history. The other notable McDonald’s slogans were “We Love You to Smile” and “My Mcdonald’s.”
What’s McDonald’s’ current slogan?
McDonald’s’ current slogan, “I’m Lovin’ It”, has been in use since 2003. This is the longest time that a McDonald’s slogan has remained unchanged.
The slogan isn’t likely to change as it has become a global symbol and is a well-known slogan.
Furthermore, the slogan appears on almost every McDonald’s product and packaging, which means it looks like it’s here to stay.
McDonald’s’s motto was “I’m loving it” but that changed in 2003. In 2001, McDonald’s began to search for a better slogan.
McDonald’s offered a contest to all advertising agencies worldwide in 2001. The goal was to come up with an original slogan to draw consumers to the brand and make it a global one.
Heye & Partner won with the submission of “I’m Lovin’ It” by a German ad Agency and five music notes.
McDonald’s used the winning melody and used Butch Stewart to compose it. Then, Pharrell Williams was hired by McDonald’s to produce a pop hit with that phrase.
McDonald’s paid Justin Timberlake $6 million to cover the Williams-penned pop song.
What was the last time McDonald’s changed its slogan?
McDonald’s’ slogan was changed to “I’m LOVING IT” in 2003. It received trademark approval. It’s now the longest-running McDonald’s logo.
McDonald’s has made many changes to its slogan over the years, in an effort to increase sales and appeal more customers.
McDonald’s Slogan trademarked
McDonald’s has registered “I’m lovin’ It” with their trademark, along many more McDonald’s slogans and taglines.
Two patties made of beef with special sauce. On top is lettuce, cheese pickles and onions.
McDonald’s is also a trademark owner of many names, including those for certain foods like the Big Mac and Quarter-Pounder.
Due to the number of trademarks McDonald’s claims over time, McDonald’s was also accused of trademark bullying.
To learn more, check out our articles on the ethics of McDonald’s, what it takes to purchase a McDonald’s restaurant franchise, and how expensive McDonald’s can be.
McDonald’s has had some iconic slogans throughout the years, with the current “I’m Lovin’ It” holding the record for longest-running McDonalds’ slogan in history.
However, “You Deserve a Break Today,” and “We Love to See You Smile” remains two of the most popular and recognizable slogans from McDonald’s all these years later.
The McDonald’s slogan “I’m Lovin’ It” took a couple of years to produce after a German advertising agency won the ad competition McDonald’s put out.
Pharrell was the composer of the popular song. Justin Timberlake was also paid to perform the song. It created an economic boom for Timberlake, McDonald’s and is still visible today.
However, although we have no idea if and when McDonald’s’s slogans will change, the slogan “I’m loving it” will not be lost.
What Do You Think the Mcdonalds Slogan Is All About?
“I’m Lovin’ It”, which is a reference to McDonald’s food can work because consumers get the impression that “I’m loving it” means “I’m craving McDonald’s.” …Oct 29, 2014
What Was Mcdonalds Slogan Before Im Lovin It?
Past McDonald’s advertising campaigns focused on “you”. Everything is for you. Jul 14, 2016,
What is the Mcdonald’s New Slogan?
The Wall Street Journal reports that McD’s wants to make it back to love by changing its slogan to ‘Lovin’ Beats HATin’
.Mcdonald’S Slogan In 2022 (History, Meanings + More)
